Privacy policy

Privacy policy

 

Thank you for your interest in our company. Your privacy is important to us.

Unless otherwise stated below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only insofar as no other indication is made in the following processing operations.

"Personal Data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information. Each time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer. Your data will be transferred to Canada, among other countries. The EU Commission has issued an adequacy decision for data transfers to Canada.

Contact

Responsible

Contact us if you wish. The contact details of the data controller can be found in our imprint.

Initiative contact of the customer by e-mail

If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of processing and answering your contact request. If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.

If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.

We will only use your e-mail address to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. If the contact serves the implementation of pre-contractual measures (e.g. consultation in case of interest in purchase, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b DSGVO.

If the contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) DSGVO for reasons arising from your particular situation.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Customer account orders

Customer account

When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying the order processing. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data for orders

When ordering, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order and to process your requests. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is based on Art. 6 (1) lit. b DSGVO and is necessary for the performance of a contract with you. A transfer of your data takes place, for example, to the shipping companies and dropshipping providers selected by you, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of the data transfer is limited to a minimum.

Your data will be transferred to Canada, among other countries. The EU Commission has issued an adequacy decision for data transfers to Canada.

Direct mail

Customer information

Unless you have objected, we use the email address you have provided when purchasing goods or services to send you electronic advertisements for our own goods or services that are similar to those you have already purchased or used from us. To do this, we use your e-mail address, name and order history to send you information about products that may interest you based on your recent orders. The legal basis for the data processing is Art. 6 (1) lit. F DSGVO and § 7 (3) UWG. You can object to this processing in accordance with Art. 21 (2) DSGVO at any time, for example by contacting us via the corresponding link in the email you receive or by sending an email to [email protected].

Newsletter

On our website we offer the possibility to register for our newsletter. After registration, we will inform you regularly by e-mail about news). Furthermore, after a certain period of time you will be reminded by e-mail about the items that you have placed in your shopping cart and whose order you had to interrupt or whose purchase you could not complete. A valid e-mail address is required to subscribe to the newsletter. To verify the e-mail address, you will first receive a registration e-mail, which you must confirm by clicking on the link. . If you subscribe to the newsletter on our website, we process personal data such as your e-mail address based on your consent. The legal basis for the processing is based on rt. 6 para. 1 UAbs. 1 lit. a DSGVO. You can unsubscribe from our newsletter at any time, for example by contacting us via the corresponding link in the email you receive or by sending an email to [email protected].

Klaviyo

We use Klaviyo to send customer information and newsletters and integrate components for this purpose on our website. The provider is Klaviyo, Inc, 125 Summer St Floor 6, Boston, MA 02111, United States (hereinafter "Klaviyo"). Klaviyo provides marketing automation software for marketing services and products, including SEO and content creation, lead management, newsletters, email and SMS marketing, and web analytics.

Klaviyo uses cookies and other browser technologies to evaluate user behavior and identify users. This information is used, among other things, to compile reports on website activity and to provide customers with personalized communications (e.g., reminders about uncompleted purchases, notices about products customers have viewed, etc.). In addition, Klaviyo is used to store and transmit data entered in forms using cookies, including your IP address. In this case, your data will be shared with Klaviyo.

The data you enter for the purpose of receiving newsletters (e.g. e-mail address) will be stored on Klaviyo's servers in the United States.

The data you provide for the purpose of subscribing will be stored by us until you unsubscribe from us or the service provider and will be deleted from the distribution list after you unsubscribe. Data that has been stored by us for other purposes remains unaffected by this.

Analysis

Our customer information and newsletters sent with Klaviyo allow us to analyze the behavior of recipients. We use these capabilities to improve your shopping experience by sending you customized advertising that is more useful and relevant to you.

When you open an email sent with Klaviyo, a file contained in the email (so-called web beacon) connects to Klaviyo's servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. For more information on data analysis by Klaviyo, please visit: https://www.klaviyo.com/features/reporting. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.klaviyo.com/legal/dpa

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want any analysis by Klaviyo, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

After you have unsubscribed from the newsletter distribution list, your e-mail address will be stored by us or the newsletter service provider in a blacklist if necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest. For more details, please refer to the Klaviyo privacy policy at https://www.klaviyo.com/legal/privacy-notice.

We have concluded a contract on order processing (AV) in accordance with Art. 28 DSGVO with the above-mentioned provider. This is a contract required by data protection law, which ensures that the provider only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.

We use the services of Klar (Klar Insights GmbH, Marktstr. 18, 80802 Munich, Germany) on our website. Klar collects, processes and stores data on this website and its subpages for reach measurement and statistical analysis on our behalf. This collection takes place on the following legal basis: If the user has given consent in accordance with Article 6 (1) sentence 1 a GDPR and Section 25 (1) sentence 1 TTDSG, the data to be processed is collected on a user-related basis. Different cookies are used for the aforementioned different types of data collection in order to guarantee the respective type of data collection.

Evaluation requests

If you have ordered a product in our store, we will ask you by e-mail about your satisfaction with your order and the products, unless you have previously objected to this. To send you this request, we use the email address you provide .We also process your name, IP address and IP geolocation used, as well as information about your order. The customer satisfaction survey or the described data processing is based on the legal basis of § 7 Abs.3 UWG in conjunction with Art. 6 Abs. 1 lit. f) DSGVO. This processing serves the purpose of direct advertising.

You can object to the processing and in particular the use of your e-mail address for this purpose at any time pursuant to Art. 21 (2) DSGVO by using the objection option in our e-mails or by e-mail to the e-mail address given in our imprint, without incurring any costs other than the transmission costs according to the basic rates.

Enterprise Resource Planning

Use of an external merchandise management system We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be transmitted to Descartes Systems Group, 120 Randall Drive Waterloo, N2V 1C6.

Payment service provider

Use PayPal

All PayPal transactions are subject to the PayPal privacy policy. You can find this at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of personal data when selecting Klarna payment options

In order to be able to offer you the payment options of Klarna, we will transmit personal data, such as contact data and order data, to Klarna. This enables Klarna to assess whether you can use the payment options offered via Klarna and to adapt the payment options to your needs. For general information about Klarna, please visit: https://www.klarna.com/de/. Your personal data will be treated by Klarna in accordance with the applicable data protection regulations and as specified in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy .

Shopify Payments

We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment processing is carried out by the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process, together with information about your order (name, address, account number, bank code, any credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 (1) lit. b DSGVO. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this purpose. You can find more information on the data protection of Shopify Payments at the following Internet address: https://www.shopify.com/legal/privacy. Data protection information on tripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

Transport service provider

For the purpose of delivery of ordered goods, we work together with logistics service providers/transport companies and/or shipping partners to whom the following data is transmitted for the purpose of delivery of the ordered goods or for the purpose of shipment notification: First name, last name, postal address and, if applicable, the e-mail address and, if applicable, the telephone number. The legal basis for the processing is Art. 6(1)(b) DSGVO.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again. Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide on their acceptance individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent. Under the following links you can find out how to manage (including deactivate) the cookies in the most important browsers:

Chrome: https://support.google.com/accounts/answer/61416?hl=de Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

The use of cookies or similar technologies takes place on the basis of § 25 para. 2 TTDSG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.

Use of GDPR Legal Cookie

We use the consent management tool GDPR/DSGVO Legal Cookie from Pandectes OÜ,(Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1, 74626, Estonia) on our website. The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent you have already given. The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations. Cookies may be used for this purpose. The following information may be collected and transmitted to Pandectes: anonymized IP address, date and time of consent, URL from which the consent was sent, anonymous, random, encrypted key, consent status. This data is not passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. You can find more information on terms of use and data protection at Pandectes at: https://pandectes.io/privacy-policy/ and at https://pandectes.io/regulations/gdpr/

Advertising tracking analysis 

Use of Google Analytics

We use the web analytics service Google Analytics of Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. To this end, Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. In this context, the following information may be collected, among others: IP address, date and time of page view, click path, information about the browser you are using and the device you are using (device), pages visited, referrer URL (website from which you accessed our website), location data, purchase activities. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision of the EU Commission for the USA. The data transfer takes place, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and U.S. government agencies have access to your data. Your data may be linked by Google to other data, such as your search history, your personal accounts, your usage data from other devices, and any other data Google may have about you.
IP anonymization is activated on this website. This means that your IP address will be truncated beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The processing of your personal data is based on Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in the demand-oriented and targeted design of the website. You have the right to object to this processing of personal data relating to you at any time for reasons arising from your particular situation.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics. For more information on terms of use and privacy, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/ and https://policies.google.com/technologies/cookies?hl=de.

Use of the Facebook Pixel

We use the "Custom Audiences" remarketing function of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland "Facebook") on our website. Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum . According to it, we are responsible in particular for complying with the information obligations under Articles 13, 14 of the GDPR, for complying with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the Service, and for complying with the obligations under Articles 33, 34 of the GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland is responsible for enabling data subject rights under Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with respect to the security of the Service, and for complying with the obligations under Art. 33, 34 GDPR insofar as a personal data breach affects Meta Platforms Ireland's obligations under the Joint Processing Agreement. The application serves the purpose of targeting the visitors of the website with interest-based advertising on the social network Facebook. For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads. Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum. The processing of your personal data is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest to target the site visitors with interest-based advertising. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation. You can deactivate the "Custom Audiences" remarketing function here. For more information about the collection and use of data by Facebook, about your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

Data subject rights and storage period

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights according to Art. 15 to 20 DSGVO: the right to information, to correction, to deletion, to restriction of processing, to data portability. In addition, you have the right to object to processing based on Art. 6 (1) f DSGVO and to processing for the purposes of direct marketing in accordance with Art. 21 (1) DSGVO.

Right of complaint to the supervisory authority

In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not carried out lawfully. You can lodge a complaint with, among others, the supervisory authority responsible for us, which you can reach at the following contact details:

Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 18
91522 Ansbach
Tel.: +49 981 1800930
Fax: +49 981 180093800
E-mail: [email protected]

Right of objection

If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation. After the objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data is processed for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will terminate the processing of the data concerned for the purpose of direct marketing.

Changes to this privacy policy

We reserve the right to change our privacy policy if necessary. Please make sure that you have the current version.
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